Airport Ecosystem
Philosophy
With an expected doubling of the number of air passengers in the coming 15 to 20 years to about 7bn, passenger facilitation as we know it will have to undergo a major transformation. Passengers nowadays are more demanding asking for competitive prices, fast travel, no hassle and quality service. The airline industry is challenged to meet these demands and at the same time accommodate the growth within the cost-effective and infrastructural realities they face and that is not withstanding the insistence of higher safety and security requirements worldwide.
It may seem contradictory to find solutions that accommodate a fast and easy passenger flow while at the same time making the process more safe and secure. However, it is in that contradiction that the answer can be found. Cooperation at a new level between the major public and private stakeholders at airports will transform passenger facilitation and create an airport eco system benefitting all involved. Each passenger travelling internationally will encounter airport security, the airline and the immigration authorities identifying and showing documents each time. Though some of these checks have become more and more automated they are still different and confusing for passengers. One uniform way of identifying passengers and reusing a biometric token will simplify the process for passengers and make a better, safer airport and travel experience.
strategy
Circletree was started in the believe that airports are like ecosystems where stakeholders operate together in one interconnecting field that creates one total travel experience for the passenger. (who, let's not forget, it's all about at an airport, right ?). To improve that experience the ecosystem that revolves around that passenger will have to evolve in concert. This sounds good in theory, one may think, but in practice the long standing roles that every stakeholder at an airport plays have more or less become engraved on the tarmac. Yes and No: Each stakeholder has it's own role and task to perform. However airports, airlines and authorities need to be ready for what is predicted to be a doubling of the number of passengers in the next 20 years. More efficient use of infrastructure, resources and improving service and security is possible by embarking on a new way of working in partnership between the airport stakeholders.
"From stakeholders to partnership"
Circletree works with airport stakeholders to develop a passenger centric partnership that is mutually benefical. Each airport is unique. This requires a bespoke approach along a clear path starting with the round table involvement of all stakeholders concerned. Collective participation is pivotal; by aligning systems and services to a shared goal means everybody wins.
In order to create a passenger centric eco system Circletree supports the process matching the right IT and legal services to the implement the collectively defined plan to come to your airport's passenger centric ecosystem. 'Privacy by design' and equality in participation are key words.
Experience
Annet Steenbergen
Blog Media
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